last update 2021-09-18

Virtual market

is within the health industry and health markets a more abstract term which includes the complicated operations in the process of realizing the opportunities of electronic advertising and marketing.

Electronic platforms have created the ability for uncomplicated global communication and cooperation within the areas from research to development to marketing.  Other industries have been benefitting from the opportunities of virtual markets for years.  The health industry needs to have a different approach to this main stream business.

The main reason for the difference:  Not one other industry has so many different and country specific rules and laws as the health industry.  The missing homogeneity is a hurdle for virtual cooperation which can lead to paradox situations.


For us virtual market is not an abstract term, it is a practical term which describes opportunities, which would not exist for the health industry without an online platform.  Typical stories of success and virtual health markets are written from mc medical concept for years.

The special twist:

mc medical concept creates in the area of health markets in the EU and the United States not only market analyses, develops strategies and prognoses - we prove their correctness and efficiency through own activities.  

Whether as tests, as start up or as a first step for cooperation - mc medical concept creates for customers, which are not present in specific countries, a real virtual health market.  

mc medical concept is not only able to create, but also to realize, adopted strategies for drugs, health products, medical devices, OTC, supplements and health providing cosmetics.  We do this with own tools, reps and in cooperation with local market participants, etc.  To make sure our customers always have the current information and are always and everywhere able to make decisions based on current information, mc medical concept creates a virtual platform for each drug and product.  This platform shows not only the sales, it provides a precise view of the connections between activities and sales and enables our customers within seconds to have all the information which is necessary to make fundamental decisions where ever they are on the globe right now.  

The access into a new, far distant and culturally different market is easier, contains less risk and includes more clarity through the creating of a virtual market - we know the theory and realization.

You profit from the difference.